Beauty of ColorStrategic Dressing

Let Color In! 🌈 Our Favorite Brands for Fall Outfits

By October 6, 2020No Comments

When Image Intelligence thinks of fall, we think of color: leaves beneath our feet, harvests from our gardens, and rosy cheeks as temperatures begin to drop. All these colors inspire us to inject some vibrancy into our wardrobes, too. Color is always one of the best ways to connect your outfit to your features, but the natural beauty of fall just adds a perfect golden glow to enhance any hue. A brilliant pop of red, orange, or yellow can also bring a sense of hope to any gathering or meeting. If you also want to up the color in your closet this season, we’ve found the eight best brands that embrace the colorful spirit of autumn.

One glance at this Brazilian brand’s nature-inspired prints puts a smile on our faces. The colorful, surreal twist they put on all their floral, animal, and fruit prints makes us feel like we’re seeing these everyday objects for the first time. Their fall collection is full of breezy, easy-to-wear pieces made magical by the aforementioned prints. (We just can’t get enough of them!) Be prepared for the questions asking where that work of art you’re wearing is from. You’ll be doing good, too: for each purchase made, Farm Rio donates one tree to be planted in the Amazon rainforest.


When we’re unsure about how a trend will look on us, we turn towards H&M for a trial run. Their trendy collections are infused with Swedish minimalism, and all at a low-commitment price point. If you love how their latest puff-sleeve blouse looks on you, then it’s a great piece to keep––and you can shop for a similar style elsewhere without worrying about whether it’ll be flattering. And if you don’t love how an H&M blouse looks on you, then you can find a good home for it on the resale market. Since color is in this fall, H&M’s fall selection reliably spans a whole rainbow of hues.

The colors in Ulla Johnson’s whimsical fall 2020 collection reflect the shades seen in nature, but with added vibrance. Vivid hibiscus, pine green, and claret are the perfect balance points for the range of textures also present: leather pants, crochet sweaters, and ruffled skirts. We love Ulla Johnson’s designs year after year, but we think this season’s designs will provide an especially uplifting effect during our various Zoom meetings.

One of our longtime favorite brands, Alice + Olivia never fails to surprise and delight each season with playful, irreverent, yet sultry pieces. For fall 2020, their intricate ’70s-esque prints have inspired us to be a bit more spontaneous in our style. We especially love layering their vibrant coats over a muted blouse and trousers for a standout look that can go from day to evening. With so many colors in play in this collection, you’re sure to find one that perfectly flatters your hair, eye, and skin color.


Gap is synonymous with no-fuss, all-American style, but this fall they’ve also infused their collection with bright, uplifting pops of colors. Made with consistent high quality and available an accessible price point, we’re looking towards Gap for our everyday staples for this season and in years to come. These are investment pieces for all shapes, sizes, and personalities. You’ll never go out of style in one of the following classics.

Tory Burch’s fall 2020 collection combines regal colors and Edwardian-inspired silhouettes with the house’s trademark romantic details for a sumptuous result. The subtle historical references (trends really do repeat!) make this collection truly timeless. As a result, you can wear these pieces for years on end to add an elegant edge to any event you’ll attend. Our favorite statement piece this season is the color-blocked wrap dress seen here, which makes us feel like we’re wearing Scarlett O’Hara’s famous green velvet dress from Gone With the Wind.

You’ve seen us feature La DoubleJ almost everywhere––and for a reason. There’s not a single boring piece in their collection. Quirky yet elegant Italian-inspired prints and colors perfectly balance out exuberant silhouettes. On a gloomy day, just looking at their website makes us feel like we’re about to travel to the Amalfi coast. Bring joy into your life with our favorite pieces from their fall 2020 collection.

Clean shapes elevated by eclectic prints and fine fabrics define CARVEN’s designs, making it the perfect brand to add extra style to your capsule collection. True to their offbeat personality, they’ve put a twist on fall 2020’s ’70s and biker trends with unexpected colors and materials, as shown by a baby blue double-breasted blazer and a wool biker jacket. Here are more of our favorite styles that only CARVEN could dream up.

Featured photo: Farm Rio Fall 2020 collection. Courtesy of Farm Rio.