| Business: | Law, Banking, Finance, High Level Corporate | Insurance, Real Estate, Sales | Advertising, Art, Fashion, Writing, Entertainment |
| Messages: | Authoritative, Conservative, Competent | Trustworthy, Approachable, Knowledgeable | Creative
Individual Contemporary |
| Clothes: | Skirt suits, pant suits, and tailored dresses, mostly neutral solid colors, high quality fabrics, classic styling, conservative accessories | Softly tailored coordinates,
Sweater jackets, more color variety and patterned fabrics, fashion accessories |
More individualized, style accepted, even expected: less structured garments, bolder colors and patterns, unique accessories |